KeyMedia Group

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Robert Herman, Photographer, THE PHONE BOOK & THE NEW YORKERS:

The Phone Book Robert Herman

We mourn the passing of Robert Herman, March 22, 2020. An intense loss to the arts & phootgraphy community.

We were hired in August 2015 to handle a straight forward public relations book campaign for Robert Herman’s THE PHONE BOOK on Schiffer Publishing. The author hired us to work with him and the publisher directly. We wrote his initial book press release and bio and created a fine tuned extensive media list to pitch the book. The publisher added their own contacts, as did the author, so we had a very strong list. The book was initially planned for an October 2015 release however it came in late. We were able to send books to reviewers in late November. We initially pitched WNYC in November of 2015 and finally booked Herman in July 2016.

We worked on his book launch party, booked personal appearances, lectures, book signings, quotes from attendees of events and throughout 2016, Herman’s presence grew. KMPR’s goal was to use the THE PHONE BOOK’s press and attention as leverage for his first self-published book THE NEW YORKERS.  We included info about that book in all our press releases as we were growing Herman’s “brand”.  We were successful, THE NEW YORKERS is now, as of today (12/15/2016) in its 3rd printing.

We also helped him to create his Workshops & Lectures Brochure and helped with his live presentations. We negotiated and booked his first out of state – 4 day workshop in Dallas, Texas. It sold-out and was a big success.

We were also very proud to represent and negotiate Herman’s images in the COACH: A Story of New York Cool-their 75th Anniversary Book.

One other great opportunity we provided to Herman was the scheduling of a meeting between Herman and Ethan Winogrand, the son of the late great street photographer Gary Winogrand.  Ethan is involved with his late father’s estate and the two became friends.

In the end, during our year and a half working together, we took on a greater role for Herman, to help him solidify his place as one of the top world-renowned street photographers today. We increased Herman’s visibility and opportunities followed. We accomplished what we set out to do for Robert! He is truly a gifted photographer and his lectures on self-publishing and photography are engrossing and helpful to all that attend them.

Here are some sample press we acquired on Robert’s behalf and events we booked and promoted:

 The 60+ Best Gifts For People Who Really, Really Love NYC Holiday 2016, GOTHAMIST

Robert Herman recently stopped by WNYC’s Leonard Lopate Show to discuss THE PHONE BOOK. Listen here: The Photographer’s Role in the Digital Age. “Robert – you were not only articulate, but a joy!!  It’s hard to make something like photography “visible” on radio – but you did!! THANKS again for joining us!!”  – Melissa Eagan, Executive Producer, The Leonard Lopate Show

“I’ve attended many lectures at B & H and Robert’s was one of the best. The work was so interesting and it was inspiring to see what could be done with an iPhone and to learn of Robert’s photographic journey. I really did think it was a fantastic presentation!” – Debra Wells, Photographer

“New York street photographer Robert Herman is able to take stunning photos with his iPhone, and he shares 30 of this recent images with us here. He is best known for his great color street photography from the 1980s, which were all made using film cameras. Herman’s book of Kodachrome film photos, The New Yorkers, was recently reprinted due to popular demand. See what he can do with a digital smartphone and the eye of an experienced photographer — pure inspiration!” —Jim Casper, Lens Culture, Editor & Publisher

“THE PHONE BOOK is filled with color and black-and-white photos that are by turns compassionate, witty, and observant. [It] shows that we’re not living entirely in a digital or print world, but instead one that creatively merges aspects of both.” – Michael Dashkin, Library Journal

“Known for his award winning street photography, Herman used Hipstamatic’s square format to create this unique collection of iPhone photographs made while traveling across the world.” – Elizabeth Avedon Journal, Best of 2015

Robert Herman Seminars PhotoPlus Expo:
Fri, Oct 21, 2016 – 8:00 AM to 10:00 AM
PW17-Authentic Street photography with your iPhone!

Sat, Oct 22, 2016 – 10:15 AM to 12:15 PMSA7-Self-Publish your Photo Book: From Kickstarter to MoMA 
Fri, Oct 21, 2016 – 8:00 AM to 10:00 AM PW17-Authentic Street photography with your iPhone! NEW!

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